Advertise with Betar Bangla 1503 AM

If you're interested in advertising with Betar Bangla, which probably means you have already, listened to some of our live and exclusive radio programmes on air, checked on our online media, or used the listen live feature to follow us from another part of the world.

Powerful marketing from a dedicated creative team

Betar Bangla Sales & Marketing is managed by Colour Palette, a dedicated team who work endlessly to deliver first class advertising solutions for brands in the UK. Tapping into the power of ethnic media they strive to deliver effective campaigns that put your businesses in front of our unique audience, and if that's not enough, they are also great fun to work with.

Guaranteed exposure

Betar Bangla started out in 2000 as the one and only Bengali radio station in the UK. Fourteen years on, we have built a team of over 70 presenters and all this great content, so it’s no surprise that Betar Bangla (1503 AM) reaches over 70,000 listeners tuning in and 30,000 online visitors each month. If you are looking for a maximum exposure in a our Bengali audience, you have come to the right place.

Interested?

If you are interested in advertising with us you can contact our marketing team:

Colour Palette

10-16 Tiller Road, Docklands, London E14 8PX
Tel: 020 7099 7565 // + 44 (0) 20 7099 7565
Fax: 020 7099 7186 // + 44 (0) 20 7099 7186
Email: marketing@betarbangla.net



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Commercial Production

Some of us already have a radio ready commercial, and all we want is to air the advertisements. But If you’re new to radio-advertising, then our advice is that you prepare a commercial that hits the spot. Leave it to the experts; let Betar Bangla create your Jingle.

Basic Jingle Production*

You can supply us with your own jingle or we can produce a basic commercial for you. A basic commercial is designed for 30 seconds, includes a script, library music bed and production

Cost: £100 per voice

Bespoke Jingle Production*

Betar Bangla’s has its very own creative team, dedicated to creating the very best Radio Commercials for you in English and in Bengali. We have fully equipped recording studios, a comprehensive music and sound effects library and creative writers and producers who can create the commercials that are right for your business.

Cost: <£150.00- £1500.00>

* The script, story line, voice overs and copyright remain the property of Betar Bangla, and are for its exclusive use only, until otherwise agreed in writing.

The Spots

Spot Placement

All spots will be evenly rotated within the time segments booked and across the week.

Spot Duration

Rates quoted are for 30 second durations. We can double the duration simply by doubling your order quantity. A 20% discount will be applied to this option.

Spot Fixing

Subject to availability, spots may be fixed in any time segment on payment of a fixing fee. Spots may be fixed in any 3 hour segment at a charge of 25% of total airtime cost. Spots fixed in any 2 hour segment will be charged at 50% of total airtime cost.

Discount Schemes

Charity Discounts

10% Discount available to charity & non-profit organisations

Loyalty Discounts

10% discounts are available to advertisers who have maintained a minimum of 12 months advertising agreement with us.

Sponsorship Discounts

If you sign up to our sponsorship agreements, you will be entitled to a 30% discount on all ‘On-Air Advertising Rates’.

60 Second Spot Discounts

Commercials are quoted based on 30 second durations. We can double the duration simply by doubling your order quantity. A 20% discount will be applied to this option.

Your very own programme

One Hour Air Time Hire | £99.00

A one hour programme is booked for a minimum of 3 months and scheduled as follows:

BB ADVERT BREAK YOUR PROGRAMME BB ADVERT BREAK YOUR PROGRAMME
00:00 - 03.00 03:00 - 30:00 30:00 - 33:00 33:00 - 60.00

Third-party adverts here

Third Party Sponsorship Announcement included at the beginning of this period Third-party adverts here Third Party Sponsorship Announcement included at the end of this period

Ramadan Radio | £16,000.00

A month on radio, during Ramadan, gives you full radio programming access during this period. We will give you online radio links, even produce a live online programme schedule for the entire month.



However, Betar Bangla continues to run its core items. Examples of core items:

• Azaan
• News
• Advertisers
• Sponsorship announcements

Advertising Rates | on Air

Our team can work with you to deliver the most effective advertising campaign to tackle the specific requirements of your campaign. With our knowledge of the radio market, we can ensure that your advertisement reaches the right people at the right time.

Use our package chart to locate your ideal package, or simply select your requirements using the online Package Finder for our recommendation from us.

Package Finder

A month on radio, during Ramadan, gives you full radio programming access during this period. We will give you online radio links, even produce a live online programme schedule for the entire month.

Contract Commitments

• Weekly contracts are treated as a one off advertisement; therefore no rights to renewal can be awarded to those on this contract. • Monthly contracts are calculated based on 30 days per month and automatically renewed. Invoices become due 15 days before its renewal date. Full, cleared payments must be received before the beginning of the next advertisement period. Notice of cancellation must be provided in writing at least 28 days before expiry of the contract. • Quarterly contracts are calculated based on 30 days per month and automatically renewed. Invoices become due 28 days prior to its renewal date. Full, cleared payments must be received 15 days before the beginning of the next advertisement period. Notice of cancellation must be provided in writing at least 28 days before expiry of the contract. • Annual contracts are calculated based on 30 days per month and automatically renewed. Invoices become due 28 days prior to its renewal date. Full, cleared payments must be received 15 days before the beginning of the next advertisement period. Notice of cancellation must be provided in writing at least 28 days before expiry of the contract.

Advertising Rates | Online

Advertising Online

Side Panel Advert

Footer Advert

Advertising Rates | Online Media Player

The ‘Listen Live’ radio player is used by over 30,000 listeners all around the world each month.

Our radio player is driven by a simple browser, making it available on pc, mac, tablets and smart phones of all sizes.

The screenshot below is an example of the minimum proportions and elements available to display on any given device. The screen will pop up and remain displayed throughout the entire duration of a radio stream. Exiting this screen will render the radio stream cancelled.

Online listeners will be exposed to your advert, and it will not go unnoticed. We will be allowing a small handful of advertisers to use this spot, allowing 5 seconds for each slide, with a click through link to your chosen page on the internet.

We can have stills or animated graphics during your advertisements. If you don’t have your own designers, speak to our visual experts.

Cost: £499 for each slide

Sponsorship Rates | On Air

An alternative, powerful interaction method with listeners is through sponsorship. As radio is the most trusted medium, these opportunities allow you to stamp your authority as a strong brand with our listeners. Sponsor a Programme, or step it up… Go for the News Sponsorship.

Programme Sponsorship | £349.00

A one hour programme sponsor would include two advertisements slots and two sponsor announcements in the following format:

ADVERT BREAK PROGRAMME ADVERT BREAK PROGRAMME
00:00 - 03.00 03:00 - 30:00 30:00 - 33:00 33:00 - 60.00
Your 30 Second Advert included here Your Sponsorship Announcement included at the beginning of this period Your 30 Second Advert included here Your Sponsorship Announcement included at the beginning of this period

News Sponsorship | £599.00

We broadcast two news rounds each day, one presented by Betar Bangla and the other, by BBC.

This arrangement includes a:
• Sponsor announcement before each news round
• Sponsor announcement after each news round
• 30 % discount on all ‘advertising’ rates

Sponsorship Rates | Online

Sponsoring Online

Side Panel Advert

Footer Advert

The Radio Player

Sponsorship Rates | Online Media Player

The ‘Listen Live’ radio player is used by over 30,000 listeners all around the world each month.


Our radio player is driven by a simple browser, making it available on pc, mac, tablets and smart phones of all sizes.


The screenshot below is an example of the minimum proportions and elements available to display on any given device. The screen will pop up and remain displayed throughout the entire duration of a radio stream. Exiting this screen will render the radio stream cancelled.

Place your order

TERMS & CONDITIONS

1. Definitions

a) "The Company" means Betar Bangla and/or Colour Palette and includes its successors in title and assigns.

b) "The Advertiser" means the person, firm or company by whom an order for an advertisement booking is placed with the Company and includes its successors in title and assigns.

c) "Advertisement Copy" means any advertising material intended for broadcast by the Company.

d) "The Authority" means OFCOM or its successors.

2. Advertising Agencies and Commissions

a) An Advertiser who is an advertising agency shall be deemed to contract as principal and will accordingly be responsible for payment of accounts and will be deemed to have full authority in all matters connected with the placing of orders and the approval or amendment of Advertisement Copy.

b) Agency commission is payable to all advertising agencies and will be calculated on the basis of the rates applicable less discounts allowed and less any surcharge payable under the provisions of condition 4.

c) No agency commission payable by the Company to such an Advertiser shall be paid or allowed to or shared with any client or advertising agency.

3. Acceptance of Terms and Conditions

a) The placing of any order with the Company by the Advertiser is subject to acceptance of these terms and conditions by the Advertiser.

b) No terms or conditions other than those set forth herein or any variation thereof under Condition 11 shall be binding upon the Company or the Advertiser unless reduced to writing and signed by or on behalf of both the Company and the Advertiser. All other terms and conditions, express or implied, are excluded to the fullest extent permitted by law.

c) English law shall apply to these terms and conditions and the English courts shall have exclusive jurisdiction.

d) The Contracts (Rights of Third Parties) Act 1999 shall not apply to this Agreement.

4. Acceptance of Advertisements

a) All advertisements will be broadcast subject only to approval of them by the Company and to their compliance with the Broadcasting Acts 1990 and 1996 and the Communications Act 2003 "The Radio Advertising Standards Code", the "Ofcom Broadcasting Code" and technical requirements issued by the Authority and the Company's technical requirements and submission procedures.

b) Advertisement Copy must be delivered not less than 7 clear days before scheduled broadcast date unless the Company shall in any particular case agree to accept a shorter period. Delivery of Advertisement Copy shall not be deemed to have been made until the company's technical requirements and submission procedures have been complied with and the relevant broadcast instructions have been given. If the Advertiser fails to deliver Advertisement Copy in accordance with the provisions of this paragraph he shall remain liable to pay for the advertisement whether or not it is broadcast.

c) The form in which Advertisement Copy must be submitted, the procedure for approval and/or rejection thereof surcharges for late acceptances changes or alternative copy use and like matters shall be dealt with in accordance with the Submission Procedures (as shall be published by the Company from time to time) prevailing at the date of submission of the Advertisement Copy.

d) The Company at any time may without incurring any liability whatsoever to the Advertiser:

(i) add to, delete, change or otherwise amend advertisement copy if so required by the Authority or if in the opinion of the Company the advertisement contains unsuitable copy but the Advertiser shall remain liable to pay for any such advertisement;

(ii) decline to broadcast any advertisement without giving any reason for so declining but the Advertiser shall not be liable to pay for any such advertisement;

(iii) restrict any repeat broadcast of the same advertisement.

(iv) subject to the provisions of Condition 11 below all bookings are accepted on the understanding that they will be paid for at the rates in force at the date of broadcast, unless a purchase order had already been made.

5. Dates/Times of Broadcast

a) The Company does not guarantee that the scheduled times or dates of broadcast will be adhered to, but if for any reason whatsoever an advertisement is

(I) not broadcast during the period arranged; or

(ii) not broadcast at all; or

(iii) broadcast so that a material part thereof is omitted; or

(iv) broadcast containing a material error made by the Company.

The Company will use its reasonable endeavours to offer a broadcast or broadcasts during some other period which may be accepted by the Advertiser provided that if any offer of such a broadcast is not accepted (or is not made) the Advertiser shall have no claim against the Company and or the Authority in respect of non-broadcast or for any expense or damage whatsoever incurred as a result thereof: and the Company shall make no charge to the Advertiser for such advertisement but the Company shall be entitled to be paid by the Advertiser any agreed fees or such expenses as the Company has incurred in respect of any facilities arranged or provided.

b) In the event of the Company's activities being restricted, curtailed or prevented by any law or any other act or thing beyond the Company's control (a 'Force Majeure' event) the Company may at any time, notwithstanding anything herein before contained, forthwith determine any contract without prejudice to the Company's rights to be paid by the Advertiser any monies due and owing by the Advertiser to the Company at the time of such determination.

c) In the event that an advertisement is not broadcast in accordance with the Advertiser's order, due to a Force Majeure event the Company shall not be liable for any loss of income, profits or contract or for any incidental indirect special or consequential loss or damage of any kind resulting from such failure in part or in whole to broadcast.

6. Cancellations

a) Subject to the provision of Condition 11, any booking may be cancelled by either side, provided that notice in writing is received by the Company or the Advertiser as the case may be, not less than 28 clear days before the scheduled broadcast date, or otherwise stated in any given package, available at the time.

b) If the cancellation is made by the Advertiser less than 28 clear days before schedule broadcast date the campaign will be charged at the rate appropriate to the number of advertisements booked but may be offset against future campaigns booked within three months of the date of cancellation at the then prevailing rate card.

c) In the event of cancellation in accordance with these terms the Company shall use reasonable endeavours to remove all Advertisement Copy from the schedules but cannot guarantee its removal.

d) The Company reserves the right to cancel any unexecuted part of a booking with immediate effect in the event that the Advertiser makes any voluntary arrangement with its creditors or becomes subject to an administration order (within the meaning of the Insolvency Act 1986) or a receiver is appointed or the Advertiser goes into liquidation or ceases or resolves to cease to carry on business or the Advertiser (not being a company) becomes bankrupt or dissolved. On cancellation the Company shall be entitled to receive payment for any work done in respect of the booking up to the date of cancellation.

7. Material and Property Liability

While reasonable care will be taken in respect of recordings, scripts or other material, the Company cannot accept liability for the loss, damage, delay in delivery thereof howsoever caused whether in the studios or in transit and whether or not such recordings, scripts or other materials are supplied by the Company.

8. Accounts

a) Where the Company has agreed in writing to provide a credit facility to an Advertiser accounts shall be invoiced at the end of the month of broadcast and shall be due within 15 days of date of invoice.

b) Other accounts shall be invoiced in advance and shall be due the earlier of 15 days of date of invoice or 7 clear days before the scheduled broadcast date and in default of such payment the Company shall be entitled to refuse to broadcast the advertisement.

c) The Company shall be entitled to charge interest both before and after judgement at the rate of 5% per annum above the Barclays Bank Base rate from time to time in force from the date payment is due until payment is made.

d) All charges may be subject to Value Added Tax.

9. Warranties and Indemnities

The Advertiser warrants and undertakes that:

a) He will be responsible for obtaining and paying for all necessary licences and consents for the broadcast of any advertising copyright material contained or the inclusion of any person in his advertisement.

b) No Advertising Copy shall contain any libellous, slanderous or defamatory statement, or any matter infringing the copyright, trademark, performance, privacy or other rights of third parties or otherwise be in breach of English Law.

c) He will indemnify and keep the Company indemnified against all actions, proceedings, costs, damages, expenses, penalties, claims, demands and liabilities arising from any breach of the above warranties or in any manner whatsoever in consequence of the use, recording or broadcasting of any Advertisement Copy or matter supplied by or broadcast for the Advertiser.

10. Publicity and Information

The Advertiser shall only publish any information in connection with any advertisement which has been broadcast or is scheduled for broadcast if the Company has given its prior written consent.

11. Changes in Rates and Conditions

a) The Company reserves the right to change the advertisement rates, time segments, classifications and any of these terms and conditions by not less than 14 clear days' notice, and in the event of such a change, the rates payable and the terms and conditions applicable shall be those in force at the time of broadcast, but the Advertiser concerned shall (by serving written notice on the Company within 10 clear days of receiving notice of such change) be entitled to cancel any order for an advertisement to which the changed rates or terms and conditions would otherwise be applicable.

b) The Company may from time to time make special charges and/or conditions for certain types of advertisements or for bookings at certain specified periods.

12. Data Protection

The Company will use the Advertiser's information (including relevant employee information) for marketing and accounting purposes, primarily to keep the Advertiser informed of its key services and products. The Company may disclose such information to its service providers and agents for these purposes. It may also share such information with any other company within the Bauer group of companies or its business partners. The Company will keep the Advertiser's information for a reasonable period to be able to contact the Advertiser about its services and for accounting. The Company may contact the Advertiser by mail, telephone, fax, SMS or email. If the Advertiser does not wish to receive the Company's communications it must notify the Managing Director at the Company's registered office.

13. Third Party Rights Act

The Contracts (Rights of Third Parties) Act 1999 shall not apply to these terms.


Advertise with Betar Bangla 1503 AM


Being the first Bengali operated Radio Station, running 24 hours daily, we have accumulated 70,000 listeners on air, and or 30,000 online users.


The Potential outreach for such an audience knows no bounds as the entire Bengali population of Greater London can be reached at the flick of a switch, and a world full of Bengalis - online!

Find out More